Services:
Strategic & Business Planning
"Failing to plan is planning to fail," this statement guides every action I take in my life and serves as my core value in every assignment I complete. So, if there is one thing I excel at, it is PLANNING. I am the expert who can help you figure out your strategy, business plan, or finances. I can also assist you in defining mission and vision statements, realizing values, and setting up the process of annual goals.
Building your Business Model
In the previous century, it would have been unbelievable that we would connect with others on Facebook, book a taxi through Uber, gain knowledge on Coursera, search for information on Google, and shop on Amazon. The only thing that remains constant in life is change, and we find ourselves living in an economy that is constantly evolving. Technological advancements have disrupted the market, creating new opportunities that were previously nonexistent. This has a direct impact on the business models of existing companies, while empowering technology-driven entrepreneurs to create innovative approaches that leverage these technologies. Whether you are looking to reinvent your current business model or develop a lean business model for your startup, I am the consultant who can guide you through this transformative process.
Financial Planning and Analysis
Running a small to medium-sized enterprise (SME) can be quite challenging, especially when you have a limited number of accountants. This lack of manpower often leaves little time for thorough analysis of your financial data. But fear not, for I have the perfect solution to assist you. My Financial Planning and Analysis (FP&A) service offers a comprehensive range of tools, including financial modeling, budgeting and forecasting, financial analysis, and data visualization. These tools will not only help you understand your competitive advantage but also enhance your decision-making capabilities. Let me transform your financial data into an engaging story that will guide you towards success.
My Courses
Building your Business Model
Do you want to create a simple business plan? Something comprehensive, flexible, and easy to scribble on a napkin? You can do that with a business model canvas.
- Venue: Online
- Type: Personal Coaching
- Hours: 6 to 8
- Software: MS Word
Every business has ever-changing, diverse interests. Illustrating all of this on a single sheet of paper may sound challenging — but by using a business model canvas template, your team can focus on the key elements of your business to ensure nothing slips through the cracks.
Learn
To build a business model for your venture.
Understand
The differences between a business plan and business model.
Create
A resilient business model that sustain your operations.
In this course, you learn about two types of BMC, and how to apply them on your business. Whether you want to develop your current business, planning to launch new products, or even a startup; this course is vital for you.
Building your personal strategy
The road to success is not revealed in a crystal ball, but rather via a planning and learning journey. No one is born with a strategic thinking skill; it is a mindset that you develop one step at a time.
- Venue: Online
- Type: Personal Coaching
- Hours: 6 to 8
- Software: MS Excel
In this course, I show you how to establish and articulate your personal vision and goals. Using a set of exercises, I show you how to organize your priorities, evaluate your current situation, define possible progress areas, and set down SMART objectives.
Learn
to build a strategic planning mindset and process.
Understand
a planning and monitoring lifestyle.
Create
a personal strategic plan with clear vision and objectives.
The result will be a one-page document that you could review easily and will set your compass clearly for five years ahead.
Understanding your financials
If you’re looking to grow your career and take on greater responsibility within your organization, you’ll need to demonstrate a basic understanding of financial management.
- Venue: Onsite, Online
- Type: Personal Coaching, Group Training
- Hours: 8 to 10
- Software: MS Excel, ODOO
Even if you’re not in a financial role, you may be a CEO, entrepreneur, engineer, or a salesperson who deals with numbers every day. Having such knowledge will empower you to thrive and succeed.
Learn
about money, markets, financial statements, and ratios.
Understand
a financial mindset and understand what accountants talk about.
Create
yourself financially to manage risks and grasp opportunities.
In this course, I help you develop the financial acumen necessary to interpret financial reports and make decisions based on available data provided by the financial department, manage inventory and receivables, create an accurate budget, and cost a product or service. Plus, learn how to analyze your financial statements using ratios.
Strategic Planning for SMEs
The road to success is not revealed in a crystal ball, but rather via a planning and learning journey. No one is born with a strategic thinking skill; it is a mindset that you develop one step at a time.
- Venue: Onsite, Online
- Type: Personal Coaching, Group Training
- Hours: 8 to 10
- Software: MS Power Point
In this course, I show you how to establish and articulate your organization’s core competencies, vision, mission, and strategic filters. Using these criteria, I show you how to prioritize competing initiatives, how to allocate resources to best support those initiatives, and how all these factors combine to create a compelling strategic plan.
Learn
to build a strategic planning mindset and process.
Understand
a planning and monitoring culture within your organization.
Create
professional annual strategic plan and comparison reports.
I reveal how to implement a strategic planning process in your organization—a process that can be repeated yearly and ensures you get input from all relevant stakeholders.
Financial Planning for ventures
“Plans are useless, Planning is useful”, although it is a cliché, it remains valid. With such changing ecosystems all over the globe, financial planning is vital for your business sustainability.
- Venue: Onsite, Online
- Type: Personal Coaching, Group Training
- Hours: 12 to 16
- Software: MS Excel
Estimating future financial performance plays a big part in the life of start-ups and corporations large and small. By looking ahead, companies can proactively manage changes. Start-ups can use projections to build business plans and raise capital.
Learn
about money, markets, financial statements, and ratios.
Understand
a financial mindset and understand what accountants talk about.
Create
yourself financially to manage risks and grasp opportunities.
This course is about making those financial projections: not by predicting the future, but by learning from past performance. I share the techniques used by financial planning professionals to build robust financial projections using Microsoft Excel. I show you how to combine two approaches—bottom up and top down—into a well-rounded projection that will help you analyze revenue and expenses, anticipate changes, and incorporate company goals in a realistic picture of your company’s future.
Personal Financial Planning
You don’t have to be a numbers person to understand finances! You just have to appreciate their role in your livelihood, career, and business.
- Venue: Onsite, Online
- Type: Personal Coaching, Group Training
- Hours: 10 to 12
- Software: MS Excel
For many of us who are not financial professionals, worrying about money and saving for the future can be a chore. In this course, I show you how opportunities arise when you change your attitude towards money. I walk you through the basics of money, personal finance—earning, spending, saving, and investing—with an eye for finding opportunities to enrich your life.
Learn
about money, markets, financial products, and economics.
Understand
a planning mindset and a personal budget.
Create
yourself financially to manage risks and grasp opportunities.
I address such questions as: How can you earn more? What are the different types of income? How can you use different tools for planning and goal setting? How do you budget? What is the value of money and what are the smartest approaches for savings and investing? All of this and more is covered in this beginner’s course in personal finance.
My Blog
Testimonial
Firas Deeb
Country Representative & Program ManagerSPARK
“Mrs. Alazem showed a high level of commitment to fulfil her duties, to represent the interest of SPARK to the best of her abilities and to follow the rules and regulations as established by SPARK. She also impressed the team with her strategic planning, leadership, team management, effective communication, and crisis management skills. It was the second time for SPARK to conduct a 100% online project for supporting SMEs where most of the team is not present in Iraq, and it was a success due to her contribution and commitment. Thus, we highly recommend the assignment of Mrs. Alaa Alazem in future entrepreneurial ecosystem development projects.”
Ghayath Daham
Business Consultant, Mentor, and Public SpeakerGhayath Daham
“Alaa Alazem, one of the best financial experts I worked with, she is highly experienced, humble and simple, we worked together in mentorship program for the SME’s and she did very well, also she’s so corporative and very supportive person, personally I followed up her financial lessons and got benefits of, I hope we work again and I wish she could work in Baghdad. It will be great opportunity to work together.”
Hasan Dayoub
Product Manager, EdTech, Metaverse, AI, TEDx SpeakerHasan Dayoub
“I knew Alaa since 2017, the year when I started to learn about entrepreneurship. She was one of the main trainers at The Entrepreneurship Program 2017 organized by ICT Damascus and UNFPA, and she helped us understand and practice a crucial topic for every startup founder, the financial statement, and since that, I deal with it like a piece of cake, and that makes her the first name that jumps in my mind when it comes to startups and finance.”
Stephen P. D'Alessandro
Executive Director, Advenio eAcademyStephen P. D'Alessandro
“I have known Ms. Alazem since 2019. when she enrolled on our master’s degree in Entrepreneurship. In her time as a student, she has proved herself to be diligent, hard-working, highly motivated and committed to making a difference. Throughout the program, she proved to be a good listener and communicator, able to deal with criticism and to build on feedback received. I have no doubt that she will prove to be an asset to her employer.”
Alaa Alshurafa
Co-founder and EntrepreneurAlaa Alshurafa
“I believe the greatest thing we give each other is encouragement...knowing that I'm talking to someone in this mentoring relationship who's interested in the big idea here is crucial to me. I met Alaa virtually this year during Startup Without Borders program. She was an impressive business mentor, she inspired me during the period of the program. She also helped me in developing my business model, my pitch deck to be effective, efficient, and direct to the point. I have learned tremendously from her.”
Beatrice Maneshi
Financial Inclusion Expert Focus on MENA and African RegionsBeatrice Maneshi
“Alaa is a wonderful business professional with great accounting and training experience. We have been collaborative colleagues on two projects I have worked on now in Iraq. She has shown dedication to her work and exceptional professionalism both to the end beneficiaries as well as the project teams.”
Mazen Mourtada
CEO of STRATA Contracting & TradingMazen Mourtada
“I have worked with Alaa for a long time, she held several positions at my firm at several levels. She was always professional, always met targets and held upmost ethics. I feel happy that she continues to cooperate with us.”
Bassel Azmeh
Executive Director Global M&A at SABICBassel Azmeh
“I have been knowing Mrs. Alaa since 2004 when I recruited her to join my team at Syriatel Mobile Telecom. During her work with me, Mrs. Alaa confirmed the impression I formulated when I first interviewed her: a self-driven & energetic person with a lot of ambition that fuels dedication and relentless passion for learning and development. This coupled with her creativity and good communications skills enabled her to gain senior leaders respect who listened to her advice. I used to describe Mrs. Alaa as a “sponge” because she was able to quickly absorb new information and learning whilst effectively applying those learnings to complex situations. I counted on her to finish tasks on-time and error-free and hence she played a key role in coordinating the creation & compilation of Syriatel’s Annual Report (Syriatel is a listed company). Further, she was heavily involved in analyzing Syriatel’s financial results (~$1bln in annual revenue at the time) and producing variance reports and recommending corrective / preventive actions. She was also involved in the economics (feasibility study) of one of the M&A deals that I was working on to acquire a telecom license. Over the past years, Mrs. Alaa and I continued to be in touch and I have been very pleased with what she has accomplished and contributed so far. Her perseverance, teamwork & leadership skills, initiative, and confidence are a testimony of her high caliber and potential.”
Mohammad Chammout
2020 JCI Syria National PresidentMohammad Chammout
“Mrs. Alaa was clear in her action plan that a special attention will be given to the business area to retrieve its great history and show its importance for JCI Damascus positioning among other NGO's. This strategy proved to be very effective as more sponsors and partners were attracted to the organization and interested in being a stakeholder. For the first time, seven projects were planned and executed in the business area and members realized how essential this area is to the success of the whole chapter. Mrs. Alaa considered COVID 19 as an opportunity to accelerate digital transformation, so she personally mentored her Vice Presidents and Project Chairpersons to learn about Zoom and to adapt their plans and conduct their activities and meetings online. With her leadership, JCI Damascus succeeded in conducting 16 impact-full projects and more than 30 trainings providing excellent development opportunities for youth. Due to that, JCI Damascus attracted 62 new members in the middle of the year and retained 188 old members (83% Retention Rate). She successfully managed 250 members, 7 Local Directors and 7 board members, and published 4 Newsletters, signed 7 Memorandum of Understanding with different partners who supported JCI Damascus projects execution while promoting the Corporate Social Responsibility concept.”
Awesome Clients
My Pricing
Make Your Single Page
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Design Make this Page
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Multipage Elementor
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Customize Your Single Page
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10 Page with Elementor
Design Customization
Responsive Design
Content Upload
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20 Plugins/Extensions
Multipage Elementor
Design Figma
MAintaine Design
Content Upload
Design With XD
100 Plugins/Extensions
My Resume
About Me:
My Background:
I'm a top-performing finance and business consultant and trainer with a track record of success, working for several international and local corporations in crucial positions supporting the financial function and the efficient operation of the company. I have extensive achievements in the field of SMEs, entrepreneurial projects, and local ecosystem development. In addition to providing professional training for dozens of corporates and entrepreneurs on topics related to Strategic, Digitalization, Financial Matters, Entrepreneurship, and Life Skills.
Academic Qualifications:
Master's degree in Entrepreneurship
Advenio e-Academy in MaltaThis program provides the theoretical concepts and frameworks that are particularly relevant to an entrepreneur starting up a new venture or managing a Small or Medium Enterprise (SME) where the multiplicity of management skills is an essential pre-requisite for success.
Master's degree in financial management
Heriot-Watt University in ScotlandThis master’s equipped me with the ability to make a crucial contribution where it matters most in business, with a wide-ranging understanding of financial techniques and their application in corporate finance, mergers, investments, derivatives, credit risk and risk management.
Bachelor's degree in Science of Finance
American University of SharjahFinance is a stimulating field that examines sources of funds and uses of funds, how to invest one's money and how to make more money. I have proudly studied such important major at one of the top universities in the MENA region.
Financial Skills
• Budgeting
• Business Planning
• Business Models
• Financial Analysis
• Quality Assuranc
Digital Skills
• Managing Online teams
• MS Excel
• MS Powerpoint
• Power BI
• Google Apps
Job Experience
SME Lead Expert
Stichting SPARK Nov 2022 - June 2023I am leading a team of experts in building the capacity of 80 SMEs to be ready for accessing finance. I have conducted an Assessment of Iraqi SMEs Access to Financing Capacity and Perceptions. I am also responsible of planning, designing and executing Loan Success Training and Clinic along with other four experts. Based on this, our team will write down an Iraqi SMEs Loan Preparedness Best Practices Handbook.
Quality Assurance Manager
Strata-CT 2010 - PresentOverseeing the creation of the Quality Management System, obtain the ISO 9001:2015 certification, conduct internal training and a recurring Internal Quality Audit, followed up on the inspection visits with the external auditors.
SME Strategy and Financial Management Head Expert
Stichting SPARK Aug 2020 - May 2022Since 2020, SPARK has repeatedly assigned me the role of Head of Experts to develop and manage projects that evolve the Iraqi entrepreneurship ecosystem. I led a group of mentors during SME's COVID19 response program, to support 36 SME’s with improving their digitalization, marketing, risk, H&S, and financial management. I am also the author of SPARK's toolkit about financial management.
Business Development Manager
Strata-CT Nov 2017 – Oct 2020My primary responsibility was to assist the CEO in kicking off the operations and strategic planning. I created a three-year business plan, enhanced the team's soft skills through internal training sessions, and oversaw the organization of Strata's booth at the HVAC Syria Exhibition. I also managed the tender submission process, which included filing of more than 120 offers and tenders successfully.
Production Manager for Mentorship program
Stichting SPARK Jan 2017 - Nov 2017My primary responsibility was to assist the CEO in kicking off the operations and strategic planning. I created a three-year business plan, enhanced the team's soft skills through internal training sessions, and oversaw the organization of Strata's booth at the HVAC Syria Exhibition. I also managed the tender submission process, which included filing of more than 120 offers and tenders successfully.
Trainer & Mentor Experience
SMEs COVID19 response program
SPARK IraqMentoring 36 SMEs in setting up their financial policies and procedures and improving their financial management skills.
Startups on the move competition
Startups without BoardersMentoring two Tech startups to develop their business model and prepare their pitch.
Entrepreneurial skills for single mothers
Hayat AssociationTraining 25 single mothers on how to turn their ideas into projects, study the local market and develop a simple business plan.
Personal financial management
Agha Khan Development NetworkTraining 100 employees on understanding basic economics, developing a personal budget, and evaluating saving and investment options.
Volunteering
I am a community leader and social entrepreneur through my volunteering in JCI Damascus - Syria for 15 years, where I contributed to the launch of several projects and events
In 2007 and 2010, I was the project manager for the Best Business Plan competition, as a pioneering initiative to promote entrepreneurship and business planning.
In 2016, I was appointed as the National Director of the Possible Peace Campaign, where I empowered more than 100 members in launching 16 peace initiatives across Syria. The most important of them was the Possible is Peace March in Old Damascus on the International Day of Peace September 21, 2016. This March won the best local project for peace award in Africa and Middle East.
In 2020, I was the local president of JCI Damascus, where, despite the difficult economic conditions in Syria and the COVID19 pandemic and quarantine, I was able as a leader to empower 250 members and provide them with development opportunities to organize 16 projects and dozens of events and trainings, by accelerating the digital transformation in our chapter.